WMI Partners with Live Nation on Recycling, Waste Management Services

Waste Management Inc. and Live Nation have signed an agreement that covers Live Nation’s venues, concerts, tickets and online platform.

Under the agreement, Waste Management will provide waste assessments to help minimize waste and promote recycling at all Live Nation venues, including concessions and backstage areas. The program will cover 66 Live Nation venues.

To begin the program, WM and Live Nation have created a marketing campaign called Recycling Rocks, which will promote and encourage recycling to millions of live music fans across the United States. 

The Recycling Rocks website, which launched last week and is integrated into LiveNation.com, provides information to music fans about ways in which they can recycle, features artist commentary about recycling and offers exclusive earth friendly products for purchase and chances to win Live Nation concert cash and other valuable prizes. 

"We know that recycling is very important to the artists who play our venues and to the music fans who come to enjoy their concerts," said Russell Wallach, president of National Alliances at Live Nation. "With millions of consumers visiting our website every month and attending our concerts each year, Live Nation is uniquely positioned to work alongside Waste Management to engage music fans before, during and after the concert about how their recycling efforts can reduce their impact on our environment."