Image courtesy of Trek Bicycle Corp.
Trek Bicycle Corp. and Liberty Tire Recycling LLC have announced the launch of a bicycle tire recycling program across all Trek-owned stores in North America. The companies say their initiative aims to provide cyclists with a free and responsible way to recycle their used bike tires.
Through the program, cyclists can bring their worn-out tires to a participating Trek store, where they will be collected and recycled at no cost to the consumer. The companies say the program addresses the growing concern of used tires in landfills and their impact on the environment.
“We’re committed to running our business as sustainably as possible,” says Andrew Dutton, brand director at Waterloo, Wisconsin-based Trek. “And that commitment goes beyond the sale. Joining this tire recycling effort lets us give riders an easy way to recycle their old bike tires responsibly—and we’re proud to be part of it.”
According to the partners, more than 50 million Americans bicycle at least once a year, and their initiative provides a convenient solution for cyclists and aligns with both companies’ commitment to environmental stewardship. Trek and Pittsburgh-based Liberty say the program is designed to reduce pollution and promote sustainable practices within the cycling community.
“We believe that every tire has more than one life to live, and we are thrilled to expand that vision to bike tires through our partnership with Trek,” says Amy Brackin, senior vice president of sustainability for Liberty. “This partnership makes cycling an even more sustainable form of transportation and recreation.”
Liberty will handle the process after collection and says it will repurpose every part of the tires. The recycled materials are used in a variety of ways, including in landscaping, sustainable asphalt, tracks, fields and more.
The companies say interested cyclists can find their nearest participating Trek store through its website. In stores, cyclists can look for a “Retire Your Tires” box where they can drop off their tires.
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