Plastics Industry Association launches recycling advocacy campaign

 The Plastics Industry Association , Washington, has launched a new advocacy campaign called Recycling is Real, which is dedicated to promoting and defending plastic recycling in the United States. The association says the campaign will provide information to help elected officials and policymakers understand that “recycling is a vital link of the sustainability and circularity chain,” enabling legislators to make “well-informed” decisions about recycling resources for their constituents. 

“Plastic recycling is very real, and it happens every single day across America,” Plastics Industry Association President and CEO Matt Seaholm says. “The Recycling is Real campaign allows both the public and lawmakers to see for themselves the extraordinary role recycling plays in the circular economy, making it undeniable that recycling is not only effective but is a feasible and economical way to achieve our shared sustainability goals.” 

Recycling is Real will “show how recycling happens, where it happens and introduce the people who make it happen,” the association says. The launch spotlights recycling efforts taking place at Ultra-Poly Corp., Portland, Pennsylvania; Placon, Madison, Wisconsin; Novolex, Hartsville, South Carolina; and MAAG Group, Oberglatt, Switzerland.