Firefly partners with TerraCycle to recycle toothbrushes

Firefly Toothbrush, a La Palma, California-based provider of children’s oral care solutions, has partnered with TerraCycle to divert its waste from landfills.

The Firefly Free Recycling Program provides consumers the opportunity to recycle battery-powered toothbrushes, replacement brush heads, empty toothpaste tubes and caps, floss packaging and outer plastic packaging.

“At Firefly, we are committed to doing as much as possible to reduce waste from our packaging and products,” says Ashley Jennings, senior brand manager for Perrigo, which owns Firefly. “We are excited that this partnership with TerraCycle will provide a seamless way for more people to easily recycle their Firefly products.”

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To participate, consumers can sign up for the program and download a free shipping label to ship their used Firefly products to TerraCycle, Trenton, New Jersey. Once received at TerraCycle, packaging is cleaned and separated by material type. The materials are then recycled into products for people to enjoy in new ways.

“Now more than ever, consumers don’t want to sacrifice the planet for their own convenience,” TerraCycle founder and CEO Tom Szaky says. “Together, Firefly and TerraCycle will keep as many of these used products and packaging out of landfills as possible, allowing consumers to continue to enjoy clean teeth and a clean environment at the same time.”

The Firefly partnership is one of TerraCycle’s numerous programs aimed at providing ways to process hard-to-recycle products. The company says it can process packaging and many products that cannot be recycled through curbside collection. In addition to toothbrushes and oral care products, TerraCycle can process aerosol containers, pump bottles, pens and their packaging, power tools and kitchen appliances through a partnership with Black & Decker and more.   

Consumers also can earn recycling rewards for every shipment sent to TerraCycle. Rewards can be redeemed in the form of a donation to a school or charity of their choice.

The Firefly Free Recycling Program is open to any interested individual, school, office or community organization.