Shred-it forms 2-year partnership with Tony Hawk

Shred-it, an information security service provided by Bannockburn, Illinois-based Stericycle Inc., has announced a two-year collaboration with Tony Hawk, a well-known professional skateboarder. Shred-it says the multitiered partnership includes sponsorship of the 2023 Tony Hawk’s Vert Alert event June 23-24 in Salt Lake City, along with hosting a Community Shred-it event during the two-day competition as well as social media activations over the two-year term.

Tony Hawk’s Vert Alert: Road to X Games is a free, two-day vert skateboarding competition and legends demo presented by the Utah Sports Commission. As a corporate sponsor, Shred-it will host a free shredding event from 2 to 6 p.m. June 24 to allow attendees and the general public to bring their documents to be securely destroyed and recycled.

“Shred-it and Tony Hawk both represent committed, passionate professionals at the top of their ‘shred’ games,” says Cory White, executive vice president and chief commercial officer at Stericycle. “We are thrilled to partner our Shred-it brand with Tony’s brand. As shredding pros, albeit very different types, the sponsorship is a natural fit and way to engage with residential and business customers while also highlighting the important issue of protecting personal information.”

Tony Hawk is a professional skateboarder, entrepreneur and founder of The Skatepark Project. He became a professional skateboarder at the age of 14. He continues to skate demos, exhibitions and competitions internationally.

“I’m excited to partner with the pros at Shred-it,” says Tony Hawk. “I’ve been safely shredding skate ramps for years, but when it comes to safely shredding personal information, I’m a total amateur. By teaming up with Shred-it, we're helping to raise awareness about the importance of physical data destruction to help protect against identify theft.”