Resource Recycling Systems transitions to employee ownership model, refreshes branding

Resource Recycling Systems (RRS), Ann Arbor, Michigan, has announced various updates, including the transition to an employee ownership model, refreshed branding and an updated website.

Founded in 1986, RRS has focused on circular economy and materials management solutions for nearly four decades. The rebrand features a refreshed logo, color scheme and typography, which RRS says captures its growth and purpose through visuals reflecting its offerings.

“As RRS transitions to employee ownership, this rebrand represents our commitment to a shared purpose and long-term growth,” RRS CEO and co-founder Jim Frey says. “This evolution embraces who we’ve always been—a collaborative, mission-driven organization—while opening new doors for innovation and collaborative solutions in a rapidly evolving industry.” 

Transitioning to an employee ownership model fosters a sense of purpose and accountability that benefits clients and employees, the company says. RRS is now adopting an employee stock ownership plan (ESOP), allowing each team member a vested interest in the company’s success.

“Revamping RRS’ brand was all about honoring our roots and creating a fresh, forward-looking identity,” says Erin Grimm, RRS creative strategist. “This new look aims to inspire connection and action across our team, clients and partners.”

According to RRS, the new website offers clients, partners and visitors a platform to explore its services, from circular economy initiatives to lifecycle analysis, and features case studies showcasing client outcomes.

RRS recently celebrated the brand launch in Michigan, Colorado and Oregon.

“When we set out to update the RRS brand, we aimed to capture the heart of what drives us: our people,” says Amanda Moore, marketing manager at RRS. “Our team is passionate about sustainable progress and real impact, which are central to our brand identity. With the new website, visitors will find an intuitive platform that shares our story, values and proven success. It’s a reimagined space that connects our mission with those seeking real, actionable change.”