Revolution unifies brand identity

Revolution, a manufacturer of recycled resins and recycled-content plastic products, says it is uniting its brands under the Revolution name and launching an updated brand identity. This company says the change reflects its growth through acquisitions and organic investments. In addition to its Little Rock, Arkansas, headquarters, the company operates corporate offices in Flower Mound, Texas, and additional locations throughout the U.S.

Photo courtesy of Revolution

Revolution is vertically integrated, enabling it to recover and recycle plastic film and manufacture products. The company says this approach results in products containing up to 100-percent-recycled content while diverting hundreds of millions of pounds of waste from landfills each year.

In recent years, Revolution has expanded by applying its circular approach to a growing portfolio of brands and products that include agricultural film, trash can liners, consumer carryout bags, construction sheeting and stretch film. With the transition to a single identity, Revolution says it will no longer operate under its previous portfolio of brands and instead will align under strategic Revolution business divisions designed to streamline operations and better serve its customers, target end markets and communities. These divisions include Sustainable Agriculture, Sustainable Commercial, Sustainable Consumer, Sustainable Stretch Solutions and Sustainable Materials.

“These are exciting times for Revolution,” says Sean Whiteley, Revolution CEO. “Our company’s continued rapid growth has necessitated this transition to a single, consistent and collaborative brand. Unifying our business entities under one identity will enable us to more effectively convey a unified message in championing solutions that empower everyone to contribute to a more sustainable future. In doing that, we not only help the environment but also help our partners meet their environmental, social and governance goals, build on our industry leadership and create more sustainable growth.”

Among the company’s recent achievements are receiving a letter of no objection (LNO) from the U.S. Food and Drug Administration (FDA) for its process to produce postconsumer recycled, linear low-density polyethylene (PCR-LLDPE) suitable for food-contact applications. The company also is among the first to receive Recycled Material Standard certification.