Recycled Media expands syndicate

Boise, Idaho-based Recycled Media, which provides digital marketing services to the recycled materials industry, has added Merrillville Metal Recycling, Merrillville, Indiana, to its Recycled Syndicate as “Recycled Indiana.”

"The recycled materials industry has flown under the radar for years, decades and generations,” says Jennifer Betts, CEO of Recycled Media. “Our industry is a vital part of the economy, environment and communities we operate in.”

She adds that Recycled Media is joining with key partners across geographical areas to communicate about recycling in today's marketing language.

“Recycled Media is proud to launch Recycled Indiana with Merrillville Metal Recycling to give another voice to the industry to help attract the next wave of talent, business opportunities and local connections,” Betts says.

In partnership with Recycled Media, Merrillville Metal Recycling will be the lead Recycled Indiana, following a multistep plan to build its brand and grow its business.

Merrillville Metal Recycling is a first-generation scrap metal recycling company founded by Jake Bronstein. He started his journey into the recycling industry after a visit to General Iron Industries in Chicago at the age of 13 sparked his interest. He went on to work for Maine Scrap Metal, where he was mentored by the late Bobby Katz.

Using everything from podcasts to social media to online reviews, Recycled Media says it will take the anxiety away from posting online and help its partners feel confident in growing their brands and businesses.

"The team at Merrillville Metal Recycling shares our passion for the recycled materials industry and looking for a new way to market our world online,” Betts says. “Our industry has struggled to accurately convey our contributions to the economy and environment. With the addition of Recycled Indiana, the recycling industry adds another voice to encourage others to join our industry, engage with our businesses and ultimately grow the recycled materials industry.”

Founded in 2019 by Brett Ekart, owner and CEO of United Metals Recycling, Recycled Media specializes in podcast production, social media outreach and brand recognition.