Recycle Track Systems acquires Cycle Technology assets

Recycle Track Systems (RTS), a New York-based provider of traceability and sustainability solutions for the materials, waste and recycling industry, has acquired the assets of Cycle Technology Inc., Miami, including its reverse vending machine (RVM) technology and recycling rewards platform as part of RTS’ commitment to expand recycling through engagement programs.

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Cycle powered by RTS partners with professional sports teams across the NFL, MLS and MLB to increase recycling rates and reduce waste and is available in select stadiums. According to RTS, Cycle made its debut with Heineken USA and Inter Miami CF of MLS in early 2022 and then expanded as part of Anheuser-Busch’s National Recycling League, a multi-sports league coalition with the goal to reduce waste on gameday, launching at the Washington Nationals’ Nationals Park, then with the Philadelphia Eagles.

RTS says the Eagles were the first team in the NFL to debut the technology, offering prizes from autographed items to tickets to next year’s season opener for fans who make use of the RVMs at their home games at Lincoln Financial Field. RTS and Cycle brought RVM technology to Glendale, Arizona, for Super Bowl LVII as part of its collaboration with Anheuser-Busch.

“Cycle and RTS have been collaborating over the last year and it was clear, given their size and scale, for us to formally team up,” Cycle co-founder Anwar Khan says. “We are thrilled to expand the impact RVMs have through RTS’ expansive portfolio of services and clients, and through the mentorship of their executive team. Greg Lettieri has been a tremendous mentor and resource to Cycle, and we look forward to growing with him and his team’s leadership. From humble beginnings in our freshman dorm rooms, all of us on the Cycle team never imagined this outcome when we first started, and we are grateful for all those that have been a part of this journey.”

RTS is currently the sustainable materials management provider for professional teams including the New York Mets’ Citi Field and the Brooklyn Nets’ Barclays Center, assisting in reduced emissions through increasing diversion from landfill and providing material management services powered by real-time metrics and feedback regarding the team’s waste management practices. The company says that with its help, the Philadelphia Union’s Subaru Park was able to achieve zero landfill status, meaning that all of the waste generated at games was reduced, reused or recycled.

“RTS’ momentum has been rooted in our ability to deliver cutting-edge waste management solutions that inspire and incentivize consumers to strive for sustainability,” RTS CEO Greg Lettieri says. “Our acquisition of Cycle adds an interactive, real-time recycling experience our customers can leverage. At RTS, Cycle joins Zerowaste.com, Recyclebank and our expanding suite of innovative, industry-leading products that are driving the community engagement and education our customers need to meet their zero waste goals.”