RBRC Expands Recycling Program with Sony

The Rechargeable Battery Recycling Corp. and Sony Electronics Inc. have partnered on an initiative aimed at increasing consumer participation in RBRC's recycling program, Call2Recycle.

Sony Electronics is the first manufacturer to insert branded Call2Recycle collection bags into product packaging. An individual Call2Recycle collection bag is now included with each custom, built-to-order Sony VAIO notebook, furthering consumer awareness of how to properly dispose of used rechargeable batteries and making it simple for customers to recycle the rechargeable batteries from their old laptop computers.

With Call2Recycle, consumers are provided a convenient way to collect and recycle old cell phones and used rechargeable batteries found in cordless electronic products, such as laptop computers, cordless power tools, two-way radios, cordless and cellular phones, digital cameras and camcorders.