The Paperboard Packaging Council (PPC) has released a royalty-free logo available to carton companies highlighting the sustainability and recyclability of paperboard packaging.
Previously, the Federal Trade Commission (FTC) stated that marketers could advertise a product or package as “recyclable” when it could be “collected, separated or otherwise recovered for the solid waste stream for reuse—or in the manufacture or assembly of another package or product through an established recycling program” by a “substantial majority” of consumers or communities where an item is sold. The FTC has now confirmed that 60 percent of U.S. cities qualifies as a “substantial majority.”
“The paperboard packaging recyclable logo reflects a critical move forward for the paperboard converting industry in educating the public that the paperboard package is one of the most widely accessible packaging mediums that can be recycled,” says Steven Levkoff, chair of the PPC Board of Directors and of The Standard Group.
The PPC is an industry association serving suppliers and converters of all forms of paperboard packaging.
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