Phenix Label unveils packaging label for improved RFID scanning

Phenix Label, an Olathe, Kansas-based developer of labels and flexible packaging, has introduced a recyclable packaging design for liquid-filled bottles featuring a tearaway radio-frequency identification (RFID) label tab.

With a RAIN RFID inlay from Tageos embedded into the label above fill levels, Phenix says the design improves its ability to be scanned on a store shelf and enables retail brands to comply with the RFID scanning guidelines of large retailers while also increasing sustainability by simplifying recycling.

Phenix says its patent-pending packaging design resolves challenges in the RFID tagging of liquid-filled bottles. The company adds that, traditionally, the high conductivity properties of liquid hampered the performance of RFID tags, resulting in poor or no data transmission. The company claims this issue has hindered efforts by big-box retailers such as Target and Walmart to expand RFID tracking use on liquid products for faster and more accurate inventory management.

Phenix says its new tearaway tab design also supports sustainability, allowing consumers to easily remove the RFID portion of the label and recycle empty bottles. Additionally, the extended tab provides brand manufacturers with more packaging space for persuasive marketing, increasing product visibility on the retail shelf.

Contract packager Goodwin Co., Garden Grove, California, collaborated with Phenix to produce the RFID-tagged liquid chemical product for retail brands, leveraging the recyclable Phenix Label tearaway tab design. Phenix says this achievement marks a significant milestone in packaging technology, enabling Goodwin’s clients to meet evolving RFID tagging mandates from major retailers such as Walmart while continuing to offer high-quality, compliant products.

“At Phenix Label, we understand that the retail sale starts on the shelf with compelling and persuasive packaging,” says Mark Volz, vice president of sales and marketing at Phenix. “Our revolutionary new tearaway RFID label provides retail brands a powerful marketing solution that helps them secure valuable top-shelf positioning throughout major retail stores across the country, increasing their bottom line.”

Phenix says it selected the Tageos EOS-261 M730 RFID inlay for its label design. The company adds that the selection of the small inlay offers a combination of a compact footprint, versatility and highly reliable performance that meets a wide range of ARC specifications. The new label design is categorized for use on automotive, lawn and garden and health and beauty products, in compliance with the ARC Program RFID performance requirements outlined by the Auburn University RFID Lab.

“We are excited to partner with Phenix Label on their ingenious patent-pending design, and continue to jointly develop innovative, breakthrough solutions for their customers and markets based on our outstanding RFID portfolio, such as the EOS-261 M730 inlay,” says Jeremy Wade, vice president of sales and business development, Americas, at France-based Tageos. “Phenix Label’s product design provides a compelling answer to the question of how to successfully apply RFID to difficult-to-tag, liquid-filled products.”