Ocean Spray collaborates with Bryce Corp. on recyclable packaging solution

Memphis-based Bryce Corp., a manufacturer of flexible packaging, and Ocean Spray Cranberries Inc., Lakeville, Massachusetts, have announced a new store drop-off recyclable stand-up-pouch solution. The pouch will be used for Ocean Spray Craisins dried cranberries, according to a joint news release. 

Ocean Spray Craisins’ store drop-off recyclable pouch uses Bryce Corp.’s BryCyclable high-performance polyethylene (PE) film technology. According to Bryce Corp., the product took two years to develop.

The packaging will be available in both roll-stock and premade stand-up-pouch formats using Bryce Corp.’s BryCyclable high-performance PE. It also showcases Bryce Corp.’s high-definition flexographic printing, high-opacity inks and registered matte coatings.

"We are thrilled to commercialize this innovative, store drop-off recyclable stand-up pouch. We are proud to take another big step toward our goal of transitioning our global packaging portfolio to one day be fully recyclable, reusable or compostable," says Tracey Todesco, commodity manager for Ocean Spray. "Bryce Corp. played an integral role in this milestone and we appreciate their passion for innovation and commitment to developing sustainable packaging."

The pouch carries a How2Recycle label designating that it is store drop-off recyclable. It will be available for purchase at costco.com and other club store channels this year. 

"Ocean Spray and Bryce Corp. have a long-standing passion for innovation and a commitment to developing packaging materials that support a circular economy. This collaboration reaffirms that promise, and we are grateful to participate in this exciting new launch," says Patrick Clark, vice president of R&D for Bryce Corp.

For more information on where consumers can recycle these pouches, go here.