Photo courtesy Novelis
Novelis Inc., Atlanta, has opened its Customer Solution Center (CSC) for the beverage packaging market in São José dos Campos, Brazil. The center will focus on advancing aluminum beverage can innovation and sustainability solutions in response to growing market demand.
According to a news release from Novelis, the CSC will serve as an innovation hub in a facility designed for collaboration, most notably with beverage can makers, brand owners, other industry suppliers and scientific partners. Bringing these parties together will inspire ideas and accelerate innovation that will address real-world challenges and advance the adoption of aluminum as the material of choice for beverage packaging. Designed to encourage creativity, the 3,000-square-meter facility features modern laboratories, training rooms and collaboration space.
“The beverage business is in growth mode and aluminum is quickly becoming the material of choice for beverage can packaging, so we need to be prepared for increased demand as consumers recognize the many drawbacks of other, less sustainable packaging materials,” says Greg Schlicht, senior vice president of global can sales at Novelis. “In addition, our customers are seeking to elevate package appearance and aluminum cans provide an ideal, 360-degree canvas for eye-catching, upscale graphics and product branding. We are committed to investing in innovation to maximize these opportunities.”
Novelis says a number of market trends are driving the need for constant innovation:
Consumers desire more sustainable packaging. Consumers are driving a shift toward aluminum as the environmentally friendly choice for beverage can packaging.
The beverage market is expanding. Today’s consumer is demanding and consuming more varieties of packaged beverages, including water, energy drinks, soda, beer, wine, hard seltzers and other ready-to-drink alcoholic beverages. As the market grows, the need for sustainable aluminum packaging increases, further driving the need for capacity and innovation.
Interest in specialty cans is growing. Consumers are looking for different packaging options in terms of function and appearance, resulting in new specialty shapes, sizes and surface finishes.
“As the beverage market grows and consumers increasingly choose sustainable aluminum beverage packaging, the need to support our customers’ innovation goals also grows,” says Philippe Meyer, senior vice president and chief technology officer at Novelis. “We work diligently to align our innovation plans with those of our customers to ensure that together we meet the needs of the market both today, as well as tomorrow, as we search for more sustainable solutions.”
The company says its São José dos Campos facility is part of its growing global network of CSCs, designed to speed the application of aluminum solutions through collaboration between the company and its customers, and with others in the value chain.
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