Nova Chemicals launches circular solutions business

Nova Chemicals Corp., headquartered in Calgary, Alberta, has established Nova Circular Solutions, a new line of business that focuses on lower-emission, recycled solutions. NovaCircular Solutions will be the home of the Syndigo brand, the company’s newest portfolio of recycled polyethylene (rPE).

Recycling Director Alan Schrob leads Nova Circular Solutions. He has nearly 30 years of experience in plastics, manufacturing, health, safety and the environment and his team includes experts in plastics development, recycling technology, additive science, packaging design and regulatory compliance

“Plastic products play a critical role in our daily lives, and industry and consumers are placing higher value on products that contribute to the circular economy," says John Thayer, Nova Chemicals senior vice president of sales and marketing. "They want products that can be recycled, reused and reimagined.

“Today’s announcement underscores Nova’s commitment to be a leader in sustainable polyethylene production,” he continues. “We are investing time, resources and world-class technical knowledge into this new line of business and the Syndigo brand.”

Syndigo rPE is designed to support growing demands for recycled content and the decarbonization goals of converters and brands, Nova says.

Three products are available under the Syndigo brand:

• EX-PCR-WR3 is a mechanically recycled resin sourced from PE agricultural film that is suitable for use in e-commerce mailers, can liners, carry-out bags, protective packaging and shrink film.
• EX-PCR-NC4 is a mechanically recycled resin sourced from back-of-store distribution center PE stretch film and front-of-store consumer drop-off. I can be used to manufacture heavy-duty sacks, e-commerce mailers, stretch wrap, collation shrink, protective packaging and industrial films.
• EX-PCR-HD5 is a mechanically recycled resin sourced from high-density polyethylene milk jugs. It can be used in flexible packaging, heavy-duty sacks and small-part blow molding.

“Converters and brand owners are incorporating more recycled materials into their packaging and products to meet their sustainability goals and the demands of consumers,” says Greg DeKunder, Nova Chemicals vice president of polyethylene marketing and circular polymers. “These important steps support our customers and drive towards a plastic circular economy, helping to protect the planet for future generations.”

DeKunder adds, “At Nova Chemicals, we are excited to leverage our technical knowledge, unmatched customer experience and relationships throughout the value chain to drive recycled content adoption and demonstrate that plastics circularity is truly achievable.”