Monadnock Paper Mills introduces fiber-based gift cards

Monadnock Paper Mills Inc. has introduced a fiber-based alternative to plastic gift cards.

The product, Renovo, is a 30-point Envi paper card made from 100 percent-postconsumer scrap, the Bennington, New Hampshire-based company says, adding that the product is designed to deliver the same durability, print quality and functionality as traditional gift cards but with a significantly lower environmental impact.

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Citing research conducted by Mastercard, Monadnock Paper Mills says more than 6 billion plastic payment cards are produced globally every year, with traditional gift cards alone generating 33,260 tons of carbon emissions. The recycled-content paper mill operator claims Renovo cuts that impact by 53 percent by providing brands with a curbside-recyclable and carbon-neutral alternative that aligns with growing consumer demand and corporate responsibility expectations.

“Renovo showcases our commitment to environmentally responsible solutions that make a real impact,” says Lisa Taylor, vice president of sales and marketing at Monadnock Paper Mills. “At Monadnock, we are committed to creating products that help our partners meet their environmental goals without compromising quality or performance, and this innovation exemplifies that effort.”

The company says its Renovo line of cards offers the look and feel of plastic and is designed with a multiplatform coating to integrate into existing print technologies. The company says the cards are designed for superior print fidelity and can run “flawlessly” on digital and offset presses.

“Brands don’t have to choose between sustainability or performance—they can have both,” Monadnock Paper Mills Director of Sales and Sustainable Solutions Julie Brannen says.