Midpoint International Division Changes Name

Midpoint International has announced that it has changed the name of its recycling container business to CleanRiver Recycling and Waste Stream Systems, a division of Midpoint International. In a press release, the company notes that the announcement coincides with the company's 20th anniversary.
The company also announced that its founder Bruce Buchan is assuming the new position of CEO, and that David Jarrett has been named president.

"The name CleanRiver is being adopted to reflect our continued commitment to environmental stewardship. In particular, the river represents our focus on creating an efficient stream of material to be recycled, rather than dumped in a landfill. The end result will be a better environment, including clean rivers," Buchan says.
CleanRiver manufactures recycling containers, bins and cabinets made from raw materials with the highest recycled content available.

According to Jarrett, the new name also signals an affirmation of CleanRiver's core business. "We are a company that is solely focused on and committed to reducing the volume of solid waste that goes into landfills, and increasing the value of recycling practices. More than merely supplying containers, we provide waste stream analysis, engineering and design services, and implementation programs that help ensure the success of recycling programs."