Tomra appoints regional service director Americas

Tomra Recycling Sorting has appointed Michelle Landon as regional service director for the Americas.

Landon has 20 years of experience implementing and leading customer experience programs and driving service efforts for companies in the health care, intermodal, technology and construction industries, according to the company, a leading sensor-based sorting equipment and technology provider.

She led service and field support programs as a health care consultant and directed the technical support and field service teams that provided automated gate hardware and software solutions for retail, port and railyard facilities. Landon also devised digitalization initiatives focused on implementing automation and accelerating customer service, online portals and upskilling employees to be remote-ready.

In this newly created role for the Americas region at Tomra Sorting Recycling, which is headquartered in Germany, Landon will direct the teams responsible for installation, optimization and commissioning of Tomra’s equipment and technology throughout North and South America. She also will oversee maintenance, spare parts, training and ongoing optimization programs and expand and enhance technology training.

Landon also is being tasked with growing the field service team for the Americas, not only in number but also by expanding their knowledge through training.

“We are leveraging the strength of the global Tomra service team to increase the depth of knowledge for our Americas field service team, and, in turn, our customers,” she says.

“The Americas region is experiencing tremendous growth in the demand for our optical sorter and artificial intelligence- (AI-) based solution, Gain,” Ty Rhoad, regional director Americas for Tomra Recycling Sorting, says. “We are also expanding our support, training and parts fulfillment programs, and this position will be critical in leading these efforts. Michelle’s vast experience in the service space for equipment, technology and security applications make[s] her the right choice for this position.”

“My desire is to contribute to something larger than myself, and that is why my time in the health care industry was so important to me,” Landon says. “Our aim is to advance the customer journey with Tomra technology solutions as a trusted advisor through continual process optimization to drive plant performance by bringing value to waste.”

Landon is based at Tomra Recycling Sorting’s Charlotte, North Carolina, North American headquarters. She can be reached at michelle.landon@tomra.com.