Mars using Ansys software to transform packaging development

Global food product manufacturer Mars Inc. is partnering with Pittsburgh-based engineering software company Ansys in which Mars will adopt simulation software that could “reimagine” its packaging innovation process through digital technology.

Mars, a McLean, Virginia-based company that makes popular brand items including M&M’s, Snickers and Royal Canin dog food, will leverage the new simulation approach to perform virtual testing and prototyping on new packaging, initially across its snacking portfolio.

According to Ansys, the multiphysics simulation technology minimizes the need for extensive physical testing during the packaging development process and provides in-depth insights into various aspects of the complex production phases, including wrapping, drop tests and failure scenarios. The software company says Mars’ use of its technology illustrates its effort to achieve the goal of using 100 percent reusable, recyclable or compostable packaging for its products.

Ansys says the implementation of simulation software is set to facilitate a more nimble, digital-first development environment at Mars, spanning from design to manufacturing, making the process easier and more efficient for its team of research and development (R&D) personnel as the company looks to expedite the pace of progress across its packaging ecosystem.

Ansys says researchers at Mars already have reported reductions in development time of up to 40 percent through computer modeling, as well as a 246-ton reduction in the quantity of plastic purchased for testing. The food and pet care provider has said it is working to redesign more than 12,000 packaging types across its portfolio to fit with the recycling infrastructure that either exists today or is likely to exist in the future, making it easier for consumers to recycle their packaging.

“In the world we want tomorrow, no packaging becomes waste,” says Qing Qi, vice president of R&D global innovation at Mars Snacking. “This vision is at the heart of our multibillion dollar ‘Sustainable in a Generation’ plan and will only become a reality by taking unconstrained strides, leveraging breakthrough science, innovative thinking and partnerships to push the boundaries of what’s possible.”

Walt Hearn, Ansys’ senior vice president of worldwide sales and customer excellence, says the company continues to see the impact and potential of simulation and digital engineering in progressing sustainability initiatives throughout the world. “Mars has successfully implemented the pervasive insights of Ansys simulation to optimize its design and packaging processes," Hearn says. "Mars’ more sustainable approach to development sets a terrific example for other manufacturers to adopt new solutions that move us all toward a cleaner planet.”