LiuGong hosts 2017 Global Dealer Conference

China-based LiuGong hosted its 2017 Global Dealer Conference Nov. 13 in Changzhou, Jiangsu Province, China.

With the theme of “Innovation Creates the Future,” LiuGong shared its 60 years’ heritage as well as the future expectations with more than 1,000 attendees from more than 70 countries. Attendees included government officials, industry leaders, LiuGong dealer representatives, LiuGong employees and media.

Established in 1958, LiuGong says it has evolved into an international company with 15 product lines, providing equipment and service globally.

“All the achievements couldn’t have been done without LiuGong’s perseverance and innovation in both technology and management,” says Zeng Guang’an, chairman of LiuGong Group, said in his opening address.

After the launch of its Global R&D center in 2015, LiuGong recently launched its European R&D Center in Warsaw, Poland, in September, which also is supported by the Poland National R&D Center. Together with LiuGong R&D centers in the United States and India, and the industrial Design Center in the U.K., LiuGong provides technical support to its customers worldwide. As a result, LiuGong’s H series wheel loaders and E series excavators, which are both new generation products with unified family appearance, have been well-received around the world, according to the company. At 2016 dealer conference, LiuGong launched the vertical lift wheel loader, which is the first for an articulating frame loader, the company says.

Speaking of the global expansion, LiuGong representatives said the company boosts one of the most extensive sales networks among Chinese CE manufacturers in its 15-years of globalization. LiuGong has nearly 300 dealers across six continents in more than 100 countries, “providing localized and professional service to LiuGong customers and ensuring the parts and service availability,” the company says. To support its worldwide business, LiuGong has set up a global layout comprising of 12 regional subsidiaries, nine parts distribution centers and three overseas manufacturing plants.

“With the increasing proportion of its overseas business, which reached more than 30 percent in 2016, LiuGong is also expanding its overseas assets,” the company says in a news release. “In 2017, LiuGong had its Brazil manufacturing plants started volume production. In September, LiuGong opened new European headquarters in Warsaw and announced the new production capabilities at LiuGong Dressta Machinery, enlarging its pipe-layer operations and manufacturing LiuGong loaders and excavators for supply throughout Europe.”

On the occasion of LiuGong's 60th anniversary and in conjunction the with national initiative of “One Belt and One Road,” LiuGong held a launch ceremony for its 60th Anniversary Global Tour and Fulfillment of “The Belt and Road Initiative” Strategy at this year’s dealer conference. Additionally, LiuGong showcased its 60th anniversary commemorative models and arranged a factory tour at LiuGong’s Changzhou factory, as well as at LiuGong’s modern manufacturing plants for excavators, bulldozers and mining equipment in eastern China.