KYSU adds recyclable and reusable packaging

KYSU, a Toronto-based provider of nuts, dried fruit and other snack products, is now using packaging made almost entirely from recycled materials for products in its entire line of snack foods.

The company says its airtight, recyclable and reusable paper packaging distinguishes it as one of the only companies to package its entire range in "such environmentally friendly containers.”

A leading role in KYSU’s strategy has involved the elimination of all plastic pouch packaging from its product line, replaced with airtight paper cans made from 100 percent recycled materials. (The firm notes that labels, inner liners and sealing films used may not always be recyclable.)

The company also offers consumers what it calls “creative reuse” options for the new form of packaging.

“At KYSU, we believe that sustainability is not just a buzzword but a responsibility,” Kyrill Leutsch, CEO of KYSU. “We recognized a glaring inconsistency in the organic food industry—products marketed as Earth-friendly often come packaged in materials that harm the environment. This contradiction compelled us to take decisive action.

“By extending our commitment to sustainable packaging across our entire product line, we aim to provide an eco-friendly alternative that empowers consumers to actively participate in reducing plastic waste.”

KYSU says household consumers are increasingly demanding sustainable alternatives and that “industries are feeling the pressure to reduce their environmental footprints and adopt more eco-friendly practices.”

Regarding reuse options, KYSU says their sturdy construction makes these containers ideal for various purposes beyond their initial use.

"Consumers can transform them into pen holders, planters for herbs and flowers, organizers for craft supplies or gift containers filled with homemade treats," the company says.

“By reusing the packaging, customers contribute to waste reduction and promote environmental responsibility in their daily lives,” adds Susie Wang, public relations manager at KYSU. “Every small action contributes to a larger impact, and together, we can make a significant difference.”