Jennie Garth launches recycled-content denim collection with QVC

QVC has announced its collaboration with Repreve Our Ocean and actress, advocate, designer and Q50 Ambassador Jennie Garth for the upcoming launch of the “Me” by Jennie Garth collection. The apparel collection sources postconsumer plastic bottles at high risk of ending up in the ocean within 30 miles of coastlines in communities that do not have formal waste or recycling systems.  

The launch of the collection features all denim pieces made using Repreve Our Ocean fabrication, with each item constructed from 13 to 28 recycled plastic bottles. 

Garth says “Me” offers relaxed, easy and refined styles in current silhouettes that will inspire confidence and body positivity. With inclusive sizing ranging from XXS to 3X or 0-32 and prices from $49 to $129, the collection is attainable without compromising on quality or design, according to Repreve. 

Repreve starts this process by collecting recycled bottles and postindustrial scrap that is then shredded and cleaned to remove contaminants. The result is reformulated and melted into a resin that is melted again into a liquid polymer. Repreve turns this polymer into a fiber and spins it into a yarn that is used in the clothing collection. 

“All women deserve to feel confident, beautiful and safe to be themselves,” Garth says. “It was a priority for me to design this line with the QVC customer in mind. “Me” is designed for anyone who embraces the beauty of choice. QVC is the perfect platform for this launch as they aim to make sure all women, especially those over 50 who are often underrepresented, feel both seen and supported. I am proud to launch this collection with QVC as a member of their Q50.”