ISRI reveals new identity

After more than 35 years as the Institute of Scrap Recycling Industries (ISRI), the trade association has rebranded as the Recycled Materials Association (ReMA), unveiling its new name and logo during the closing general session of the ISRI2024 Convention and Exhibition in Las Vegas.

The organization’s new identity includes the new tagline—Sustainable. Resilient. Essential.—which emphasizes the industry’s core benefits to society and attributes, ReMA says, noting the recycled materials industry is sustainable by helping protect the environment, resilient by providing materials that strengthen the economy and essential by ensuring the things we need are there to make everyday life better.

"From everyday items to our essential infrastructure, recycled materials power the manufacturing supply chain that makes our economy stronger, our planet more sustainable and our lives better,” ReMA President Robin Wiener said. “Our new name, the Recycled Materials Association, clearly and accurately describes who we are as an organization and who we represent. I am excited to unveil our dynamic new name and logo to stakeholders around the world.”

In the lead-up to its new name and logo reveal, the association celebrated its history with several initiatives, including an online timeline featuring historic milestones from the recycled materials industry, as well as memorable moments from across the organization’s more than 30 years. (The story and foundation of the Recycled Materials Association can be found here.)

"The Recycled Materials Association is the culmination of years of work in refining how we present our industry to the world," ISRI outgoing Chair Brian Henesey said. "It has been an honor to chair this organization through this endeavor and a privilege to be one of the ongoing chain of leaders working to make us more successful tomorrow than we are today.”

The association also launched a digital mosaic where members shared memories of ISRI and various events over the years prior to ISRI2024. A full-scale physical installation was part of the ISRI Hub during the convention to bring members’ memories to life on-site.

Now at more than 1,700 members, the association was formed in 1987 when the Institute of Scrap Iron and Steel merged with the National Association of Recycling Industries. Roughly 800 companies have been members of the organization for more than 20 years.

ReMA Incoming Chair Colin Kelly said, “With the introduction of this new brand identity, we embark on an exciting future for our organization that reflects our evolution, our values and our vision," incoming ReMA Chair Colin Kelly said. "This new name represents our dedication to rethinking how we approach recycling, pushing the boundaries of what is possible, and striving for a world where recycling is at the heart of sustainable development.”

ReMA’s new website can be found here.