Hasbro launches toy recycling program with TerraCycle

Hasbro Inc., a global play and entertainment company headquartered in Pawtucket, Rhode Island, has launched a new toy and game recycling pilot program with TerraCycle, a Trenton, New Jersey-based leader in product recycling.

During the pilot program, consumers can collect and send their used Hasbro toys and games to TerraCycle, which will recycle them into materials that can be used in the construction of play spaces, flower pots, park benches and other innovative uses.

“Hasbro’s toy recycling program is the first brand-sponsored national recycling program in the industry, and we are proud to partner with the passionate team at Hasbro to offer consumers a simple, sustainable solution for recycling their well-loved toys and games,” says Tom Szaky, CEO, TerraCycle.

Though toys and games are technically recyclable, the high cost of recycling the mixed plastics contained in these products makes it impractical, TerraCycle says. The Hasbro Toy Recycling Pilot Program aims to overcome this obstacle and builds upon Hasbro’s longstanding commitment to sustainability, a key focus area of which is reducing the environmental impacts of products and packaging, according to the company. This program aligns with that initiative, Hasbro says, diverting plastic material from the nonrecyclable waste stream. 

“We’re excited to launch the Hasbro Toy Recycling pilot program because it aligns so well with our purpose to make the world a better place for children and their families,” says John Frascotti, president, Hasbro Inc. “As a company, we know consumers share our commitment to taking care of our planet for future generations, and we see this as an exciting step in our sustainability journey.”

Consumers in the contiguous U.S. can visit www.hasbrotoyrecycling.com to sign up. The pilot program is open to all Hasbro toys and games, including face-to-face games, plastic and electronic toys, action figures, dolls, plush and other types of toys.

The full set of FAQs for the Hasbro Toy Recycling pilot program can be viewed here.