Ello water bottle uses Tritan Renew material

Ello, a manufacturer, wholesaler and online retailer of sustainable food and beverage containers, is offering reusable water bottles that are made using Tritan Renew material from Eastman, Kingsport, Tennessee. Tritan Renew material that has 50 percent certified recycled content, which is achieved by allocating recycled plastic scrap to Tritan Renew using a mass balance process that’s certified by International Sustainability & Carbon Certification (ISCC). The new Eco Ello Tritan 26-ounce water bottle is available in Target stores in the U.S. and online.

“Tritan Renew is the first recycled plastic material that stands up to the quality demands of our products and process, so we jumped at the chance to design a bottle that matches the sustainable qualities of the material itself,” says Glen Gilmore, Ello’s director of design. “The bottle minimizes material use while maximizing durability and cleanability to extend the overall life of the product.”

Tritan Renew is made through Eastman’s advanced circular recycling technologies—also known as molecular recycling—which break down plastic scrap into fundamental building blocks to create new materials. According to a news release from Eastman, its Tritan Renew material is durable, dishwasher safe and free of bisphenol A (BPA), bisphenol S (BPS) and bisphenol F (BPF).

Ello is rolling out the new bottle as part of a larger sustainability push that includes extending its zero-waste product lines, minimizing single-use plastic in all its packaging and investing in environmental education. The brand will sponsor an “Eco Summer Giveaway” and award a sustainability scholarship to a student pursuing a degree in environmental studies or a related field at a U.S. institution. Ello also has plans to produce a limited-edition tote bag made locally from upcycled fabric in the fall.