Electronics Recyclers International rebrands as ERI

Electronic Recyclers International, Fresno, California, has announced a name change to ERI.

ERI Chairman and CEO John Shegerian says the rebranding effort is a response to the company’s services expanding beyond electronics recycling to include recovery, reporting and regulatory guidance. 

“While we do still lead the nation in the recycling of electronics and e-waste, the shortening of our name to ERI reflects the tremendous growth in our capabilities over the last several years and that we are leading the charge in so much more than recycling now,” says Shegerian.

He continues, “Whether it is recommerce, recovery, reporting, recycling or regulatory guidance, the ‘R’ in our name applies to our multiple service offerings. We are also leaders in the ITAD (information technology asset disposition) space for secure data destruction and hardware data security, which has become a huge part of what we do.”

Shegerian notes that ERI currently provides the only dually certified nationwide solution offering 100 percent data destruction for consumer electronics devices, e-scrap and hardware.

ERI also has successfully achieved achieved AAA Certification for data destruction from the National Association for Information Destruction (NAID), Phoenix, for its facilities in California, Colorado, Indiana and Massachusetts. ERI says its goal is to have all of its locations NAID certified by January 2017.

In keeping with the name change, ERI has launched a new URL for its website and online identity and branding, anchored by its ERIdirect.com moniker. Anyone can reach ERI by visiting www.eridirect.com or by calling 1-800-ERI-DIRECT.

“It’s a natural shift for us to make as we enter a new phase of growth,” says Shegerian. “The vast majority of our customers, partners and the public at large refer to us as ‘ERI’ anyway. We’ve made the acronym official—and it’s a name we are all proud of for what it represents in terms of innovation and doing things the right way.”

ERI is a leading recycler of electronic waste in the U.S. and the world's largest ITAD and cybersecurity-focused hardware destruction company. The company is certified to demanufacture and recycle every type of e-waste in an environmentally friendly manner. The company processes more than 275 million pounds of e-scrap annually at eight locations, serving every zip code in the United States.