Eastman releases Naia Renew fashion fiber

Specialty plastics provider Eastman, Kingsport, Tennessee, has released its new Naia Renew portfolio, which is sourced from 60 percent wood pulp and 40 percent recycled scrap plastics. Naia Renew cellulosic fiber is traceable with certified biodegradability that captures the value of hard-to-recycle materials that would otherwise end up in landfills.

“Naia Renew enables a circular economy for the fashion industry and helps brands meet their eco-conscious goals,” says Ruth Farrell, global marketing director of textiles at Eastman. “We’re transforming what a fabric can be and do to meet the sustainability demands of our customers and to create a world where brands and consumers can be in fashion without compromising on quality and performance.”

According to a news release from Eastman, Naia Renew filament features a silky hand, luster and fluid drape and is used to create fashionable womenswear garments, while Naia Renew staple fiber is soft and quick drying with reduced pilling properties, making it ideal for everyday casual wear.

Eastman reports that its Naia Renew is produced with “a low carbon footprint in a closed-loop process where solvents are safely recycled back into the system for reuse.” The fiber is made from wood pulp sourced from certified forests, and the recycled plastics feedstock is generated from Eastman’s patented carbon renewal technology (CRT), the company says. CRT is an integrated, molecular recycling technology that breaks down scrap plastics, such as postconsumer carpet fiber and plastic packaging materials, into basic molecular building blocks to manufacture new products, including fibers.

“Our vision is to make sustainable fashion accessible for everyone,” Farrell adds. “With Naia Renew, you can take an active role in conserving resources and fostering innovation while demonstrating a passion for sustainability that resonates with consumers worldwide.”