Detroit’s Central Shop Rite adds Smarter TOMRA System

Detroit’s Central Shop Rite has introduced the Smarter TOMRA System, a three-prong approach to reverse vending that incorporates reverse vending machines, digital solutions from TOMRA Connect that provide analytics, marketing channels and consumer engagement opportunities to enhance customer service and the recycling experience and online service.

“At TOMRA, we aim to bring our customers proven reverse vending technology, digital innovation and unbeatable service,” says Harald Henriksen, head of TOMRA Collection Solutions, headquartered in Norway. “The three elements come together as the Smarter TOMRA System: a one-stop shop for everything a reverse vending provider needs to make recycling bottles and cans relevant and rewarding for business, the community and the environment.”

James Haines, owner of the Central Shop Rite in Vassar, Michigan, says, “Bottles were always a pain. Whether it was from a consumer or retailer aspect, they’ve always been terrible. But today, it's exciting.”

Central Shop Rite first introduced TOMRA reverse vending machines for receiving empty beverage containers for Bottle Bill refunds in 1997, according to TOMRA. Haines says he appreciates the look of the machines, which are the first thing shoppers see when entering his store. His customers have told him they love the speed and user-friendliness of TOMRA’s reverse vending machines, and his staff appreciates that the machines are easy to clean.

Haines continues, “I embrace anything that can make us more efficient, that can drive our customers and drive sales. Our consumers like it, our employees like it; it's certainly been a very positive thing for this business.”

The Michigan supermarket joins other stores in the U.S. and Norway as early adopters bringing the Smarter TOMRA System to market, TOMRA says. “It has a very positive effect on the community; it has a positive effect on our environment. It’s been a win-win,” Haines adds. “We are driven for the future. Everything we do is about tomorrow.”