Covanta rebrands as Reworld, introduces new offerings

Covanta, a Morristown, New Jersey-based waste management company, has rebranded as Reworld, a change that comes after two years of “investment, transformation and growth,” the company says, and will serve as the next milestone in its evolution.

Reworld describes this evolution as a transformation into a multifaceted identity, which includes an expanded geographic footprint and a regionalized approach focused on customer experience.

Punctuated by an expanded suite of products designed to help companies and municipalities navigate complex waste challenges, the company says this change marks a significant breakthrough in its journey to become a leader in sustainable waste solutions.

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“Our transformation into Reworld is an authentic declaration of the impactful strides we have made in sustainability and a commitment to reimagine the future of waste management," ReWorld President and CEO Azeez Mohammed says. "For example, Reworld’s net GHG [greenhouse gas] benefits are equivalent to half of the entire installed utility-scale solar capacity in the U.S.

"As Reworld, we are poised to create a more sustainable world for our customers, communities and the planet; our efforts mark the start of an exciting journey towards comprehensive, carbon-negative solutions."

Alongside Reworld’s debut comes the introduction of ReDirect360 (zero waste-to-landfill), ReDrop (wastewater treatment), ReKiln (alternative fuel engineering), ReMove (transportation and logistics) and ReCredit (sustainable carbon offsets).

"With this strategic evolution, we aim to redefine partnerships in waste management, focusing on converting waste into valuable resources through advanced technological applications," Mohammed adds. "The reimagining of our company underscores Reworld’s dedication to innovation, excellence in customer service and a collective vision for enabling the reduction, efficient reuse, recycling and recovery of diverse waste streams."