Colgate-Palmolive adds How2Recycle Label to its packaging

Products from New York-based Colgate-Palmolive will include the How2Recycle Label as part of the company’s goals to make its packaging more recyclable and incorporate recycled content. Colgate-Palmolive owns household brands such as Colgate, Palmolive, Tom’s of Maine, Softsoap, Suavitel, Irish Spring, Ajax, Murphy Oil Soap and Speed Stick.

“We're thrilled a company with such large international reach is committed to communicating accurate, harmonized recycling instructions on package,” says Caroline Cox, project associate with How2Recycle, which began in 2008 as a project of the Sustainable Packaging Coalition, Charlottesville, Virginia. “We're excited to welcome Colgate-Palmolive to the How2Recycle labeling program and helping millions of individuals to recycle more and better.”

Colgate-Palmolive will introduce the label first on packaging for Suavitel fabric conditioner, Softsoap Earth Blends hand soap and bodywash, Hill’s Pet Nutrition treats, Murphy Oil Soap cleaner and Ajax dish liquid.  

“People rely on Colgate-Palmolive not only to provide them with great products but also to be transparent with the information we provide,” says Anne Bedarf, packaging sustainability manager for Colgate-Palmolive. “Encouraging consumers when it comes to recycling is a natural fit that supports our corporate commitments to sustainability.”

Colgate-Palmolive also is a member of the Sustainable Packaging Coalition, an organization of companies, government officials and academics working to harness the power of industry to make packaging more sustainable. The Sustainable Packaging Coalition is a trademark project of GreenBlue, an environmental nonprofit dedicated to the sustainable use of materials.

Companies interested in joining the How2Recycle program can visit www.how2recycle.info/join or contact how2recycle@greenblue.org.