Cirplus launches subsidiary in India

Hamburg, Germany-based Cirplus GmbH, which offers a platform in Europe for the trading of recycled-content plastics, has launched operations in the Indian market under the newly formed entity Cirplus India Pvt. Ltd. Cirplus calls it a strategic move to cater to growing demand for recycled plastics in India and the broader Asian markets.

Cirplus India, based in Mumbai, will focus on increasing the availability and quality of recycled plastics for regional and global use, driving the transition from virgin to recycled materials with the aim to foster a circular economy in support of India and Asia’s sustainable development goals,” states the firm.

Ramesh Parasuraman has been appointed as managing director for Cirplus India. Cirplus says he brings with him 30 years of experience in the plastics industry and current serves as the founder and managing director of plastics processing machinery distributor Allied Solutions India and as president of the Society of Plastics Engineers India.

“I am thrilled to partner with Cirplus to bring its proven model and expertise for digitally enabled sourcing of postconsumer and post-industrial recycled plastics to the Indian and Asian markets,” says Ramesh Parasuraman.

“By strengthening our presence in Asia and India, we offer brand owners and converters around the world a comprehensive, convenient and cost efficient way of meeting their sourcing targets for recycled plastics—a key objective in light of tightening regional and local legislation mandating the obligatory use of recycled content in packaging, automotives and beyond.”

Comments Christian Schiller, founder and CEO of Cirplus, “Our partnership with Ramesh and his team marks a pivotal moment for the recycled plastics markets in India and the greater region. We are excited to create synergies between our Asian and European operations in order to transform the landscape of plastics recycling at global scale. This new enterprise will not only address one of the most pressing environmental challenges, but also create significant opportunities for businesses and communities across India and Asia.”

According to the company, Cirplus India will provide services to include supplier matching, material aggregation and qualification, logistics and quality control, all designed “to help plastic processors access high-quality recycled plastics at scale in reliable quantities.”

The online platform says it also can help create “the digital infrastructure necessary to manage even more complex material streams, introducing Digital Product Passports that comply with the most recent European legislation.”

Cirplus India “will be supported by a close-knit team of highly motivated and skilled technical professionals with extensive product knowledge,” adds Cirplus.

The company, which attracted investment capital earlier this year, says its platform “ensures transparency, efficiency and traceability in the recycled plastics supply chain.”