Circular Materials, Call2Recycle announce partnership

Circular Materials and Call2Recycle Canada, both based in Toronto, have partnered to enhance public awareness of the recycling of materials specific to each organization’s mandate, namely packaging, paper and batteries.

By aligning communication efforts, sharing best practices and amplifying promotion and education initiatives, Circular Materials and Call2Recycle say they are creating a more streamlined approach to supporting Canadians in their efforts to recycle responsibly and helping producers meet their regulatory obligations.

Ensuring Canadians are informed and equipped to recycle materials responsibly not only drives positive environmental outcomes but keeps recycling systems safe from risks like battery fires, the organizations say.

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“This important collaboration reflects our shared commitment to driving material recovery rates and delivering value and education on the recycling of material across the country,” Circular Materials CEO Allen Langdon says. “By working together, we will help strengthen public awareness and understanding about recycling and ensure our collective efforts are focused on improving environmental outcomes for Canadians from coast to coast.”

“At Call2Recycle, battery safety is at the heart of everything we do,” Call2Recycle Canada President and CEO Joe Zenobio says. “We know that education is key to ensuring batteries are recycled safely through one of our 15,000 collection sites and that they don’t end up where they shouldn’t, like in blue boxes. Our partnership with Circular Materials helps amplify that message. Together, we’re not just raising awareness, we’re shaping a safer, more sustainable future for all.”