Brightmark introduces new brand identity

Brightmark Energy, headquartered in San Francisco, says it has rebranded as Brightmark to better reflect the company’s mission and focus. It produces energy, clean water, wax and the materials used to produce new plastics. Advanced plastics recycling, or plastics renewal, and renewable natural gas via anaerobic digestion will remain at the core of Brightmark’s solutions, the company says.

In honor of the 50th anniversary of Earth Day, the company also is announcing new goals that demonstrate its commitment to its environmental values. Within the next five years, Brightmark says it aims to: divert 8.4 million metric tons of plastic from landfills and the natural environment and offset the release of 22 million metric tons of greenhouse gas emissions.

CEO Bob Powell says, “Our team shares the imagination, grit and optimism that is driving this company to globally scale solutions to our most pressing environmental challenges. In particular, our plastics renewal technology is poised to be a game-changer—we are able to single-stream plastics one through seven, including contaminated, littered plastics from our waterways, and transform this waste back into useful materials.”

“Brightmark’s brand refresh better exemplifies our ambition, focus and scale of thinking,” says Brightmark Vice President of Marketing Chrystal Boone. “It was crucial for us to narrow down our brand voice to better reflect what drives our work and where we will see Brightmark progressing in the coming years. We’re truly focused on top-to-bottom solutions to the planet’s waste challenges, and the new Brightmark brand can carry us through in pursuit of that vision.”

Over the past two years, Brightmark says it has more than tripled the size of its staff, garnered $150 million in equity investments in its projects and acquired proprietary technology that will create a circular economy for postuse plastics. On the project side, its key accomplishments include:

• financing and constructing a $260 million, first-of-its-kind plastics renewal facility in Indiana; beginning in early 2021, the facility will accept 100,000 tons of plastics each year for conversion into new products;
• partnering with 20 dairy farms in six states on renewable natural gas (RNG) projects featuring anaerobic digestion technology, which will enable the company to generate enough renewable natural gas each year to drive 5,100 18-wheeler trucks from San Francisco to New York City; and
• launching a nationwide search for its next plastics renewal plant sites, with plans to invest $500 million to $1 billion in each location. The company says it plans to make its final site selection decisions by the third quarter of 2020 and have at least two sites shovel-ready by 2021, prioritizing key regions in Florida, Georgia, New Jersey, New York, Pennsylvania, Louisiana and Texas.

In addition to its new name, Brightmark unveiled a new corporate brand identity, logo, website and domain name, www.brightmark.com. The company says its new vision and tagline—Reimagine Waste—exemplifies its core mission to create a world without waste by scaling forward-thinking solutions to the planet’s waste management challenges.