Ball expands portfolio of recyclable cups

Ball Corp., a provider of recyclable aluminum beverage packaging based in Westminster, Colorado, has expanded its portfolio of its infinitely recyclable Ball Aluminum Cup. The company has added 9-ounce and 12-ounce aluminum cup sizes to its existing 16-ounce, 20-ounce and 24-ounce cup offerings.

According to Ball Corp., the Ball Aluminum Cup is composed of 90 percent recycled content. The new 9-ounce and 12-ounce cup sizes, which Ball says are in use at select sports and entertainment venues, are also available for purchase via cupsales@ball.com.

“It has been inspiring to see continued excitement and growing demand for the Ball Aluminum Cup since we first introduced the product to consumers in 2019,” says Dan Fisher, president and CEO of Ball Corp. “As a company, we are relentlessly focused on advancing the circular economy. We believe that the expansion of our innovative aluminum cup will continue to drive meaningful change toward both helping our customers reach their sustainability goals and solving the packaging waste crisis.”

Ball says it expanded the portfolio of its lightweight aluminum cups in response to growing customer and consumer preference toward sustainability. According to the company’s research, about 85 percent of consumers have become more sustainable in their purchasing in recent years.