Avient offers recycled-content additives to plastic products makers

Avient Corp., a Cleveland-based provider of sustainable materials for plastics producers and products manufacturers, says its new OnColor REC Polymer Colorants line has been formulated with pigments derived from recycled content, including end-of-life tires.

The new additives offer an alternative to traditional carbon black formulations and can help manufacturers such as automakers reduce their product carbon footprint (PCF), Avient says.

“We are excited to announce the launch of OnColor REC Polymer Colorants in response to our customers’ growing demand for sustainable colorant options,” says Felipe Reichert, global marketing director at Avient. “This product underscores our commitment to sustainability and innovation, providing our customers with high-performance, eco-conscious solutions.”

Avient says OnColor REC Polymer Colorants can perform comparably to traditional carbon black in plastics. It describes the additives as versatile and says the can be used in multiple resins and are available in standard and custom color formulations.

The OnColor line meets regulatory requirements, including the Registration, Evaluation, Authorization, and Restriction of Chemicals (REACH) directive in Europe, global Restriction of Hazardous Substances (RoHS) standards and certification by TÜV Rheinland. California Proposition 65 letters for OnColor also are available.

Currently, the product line is available in the United States and Canada for use in industries and applications including automotive, wire and cable, building and construction, appliances, electrical and electronics, industrial molding applications, textiles and fabrics and office furniture.