AE Global, RePurpose Global expand partnership

Custom packaging company AE Global has expanded its partnership with “plastic action platform” RePurpose Global, which includes a sustainability program that funds ocean-bound plastic cleanup efforts from funds saved on packaging costs and supply chain efficiencies.

With the partnership, Miami-based AE Global says it can offer customers packaging solutions that are certified plastic negative or plastic neutral. The company says that when a packaging solution is deemed “plastic neutral,” it signifies that New York-based RePurpose Global will remove and equal amount of plastic from the environment as was used in that package. A “plastic negative” certification indicates that more than double the amount of plastic used to make a packaging solution is being removed from nature.

“Our customers care about impact,” says Mike Forenza, managing partner at AE Global. “Partnering with RePurpose Global allows us to confidently guide our packaging customers to a sustainability strategy that is verifiable, scalable and affordable. As a third-party user of RePurpose Global’s services for two years, we’ve seen the impressive work they do firsthand. Now as RePurpose Global’s official packaging partner, we’re eager to get more businesses involved in the winnable fight against the plastic in our waterways and oceans.”

Prior to their official partnership, RePurpose says it had recovered 383,932 pounds of ocean-bound plastic funded by AE Global.

“We’re removing the barriers that often prevent companies from undertaking sustainability initiatives,” says Svanika Balasubramanian, co-founder and CEO of RePurpose. “By working with AE Global, we’re helping brands turn plastic responsibility into a competitive advantage—without added complexity or cost. By harnessing our collective reach, we will inspire more brands to take action, drive more investment into global recovery and recycling infrastructure, create cleaner communities and make a tangible difference in protecting our planet.”

The companies say that in addition to RePurpose’s large-scale plastic recovery efforts, the partnership provides AE Global’s customers a vehicle for communicating environmental impact: Talk Trash, powered by Small Circle. AE Global says Talk Trash empowers brands to illustrate impact with credibility through marketing tools, impact reports and “plastic negative” or “plastic neutral” seals on packaging products.

The partners say their program represents a scalable and replicable model for businesses passionate about “combating the plastics crisis” while maintaining operational efficiency. AE Global adds that its vertically integrated supply chain ensures that eco-conscious packaging solutions remain cost-effective, customizable and accessible across industries.