Trex rolls out recyclability label for packaging film

To help retailers clarify the recyclability of their packaging, Trex Co., Winchester, Virginia, has introduced a free package labeling initiative as part of its NexTrex Retail Recycling Program.

© Trex

Trex says the NexTrex label is available for free to brands that have had their packaging tested and verified as acceptable for recycling into Trex decking, which contains 95 percent recycled material. Trex says it will work with brand owners and companies to encourage promotion and participation at the retail level by positioning NexTrex bins and signage in stores to drive awareness and engagement in the plastic drop-off program.

“This new labeling option brings our NexTrex recycling initiative full circle by allowing brands that sell products in recyclable packaging to inform consumers about how to easily and responsibly dispose of packaging material while also promoting their commitment to sustainability and involvement in the largest store drop-off program in the country,” says Dave Heglas, senior director of supply chain excellence for Trex. “With the NexTrex label, consumers know exactly where their recycled plastic is headed and that it will one day be transformed into beautiful Trex decking.”

To qualify for the certified NexTrex label, the company says the product packaging must be tested to ensure that it meets the criteria for use in the Trex manufacturing process. Packaging designers, producers and brand owners can simply send in a packaged product sample, and Trex will provide a comprehensive report assessing three areas for acceptance: (1) package/film recyclability, (2) affect/risk of product contamination and (3) affect/risk of nonrecyclable “look-a-like” package contamination, so they can make adjustments as needed to meet recyclability standards and/or select appropriate recycling methods. Once packaging is validated by Trex, a Certification of Acceptance will be issued to the brand owner, and the brand will be authorized to use the NexTrex Recycled Packaging Label.

“By giving recycled plastic film a second life as high-performance, low-maintenance composite decking, Trex is providing a solution to manufacturers’ plastic waste concerns,” Heglas says. “Our free package testing and labeling initiatives are intended to encourage more manufacturers to participate in the NexTrex program while ensuring that the plastic material we are collecting meets our high standards for production.”

Trex says it diverts more than 450 million pounds of polyethylene film, bags and wrap from landfills to make its products. Among the company's largest suppliers are grocery chains and other retailers. The company recently introduced an incentive program for its retail and grocery suppliers.