Sennebogen Expands Dealer Network

GS Equipment Co. joins equipment manufacturer's dealer network.

Tampa, Fla.-based Great Southern (GS) Equipment Co. has been named the Florida distributor for Sennebogen, Stanley, N.C. The company serves all of Florida, with the exception of the Panhandle.

With Florida locations in Tampa, Ft. Myers, Ft. Lauderdale, Orlando and Jacksonville, GS Equipment specializes in serving commercial construction, road building, logging and mining markets. It is a multi-line dealer offering a complete line of equipment from rollers and pavers to excavators and dozers and everything in between. All five of its locations are now selling and servicing the Sennebogen line of equipment.

(L to R) GSE Sennebogen Specialist Mitch Roberts, GSE CEO Ray Ferwerda Sr, GSE President Ray Ferwerda Jr., Sennebogen Regional Sales Manager Len Lawrence, and GSE Vice President of Sales Bruce BowersGS Equipment is a family-owned business that has expanded from a single operation in Tampa to a network of branch operations servicing contractors across Florida and South Georgia. The company will celebrate its 50 anniversary in 2010.

Ray Ferwerda, president of GS Equipment, says Sennebogen is also a family-owned business that shares the same philosophy about serving customers, making the two a good fit.
 
The company, which focuses on dirt-moving activities, had previously ventured into the scrap market but found itself competing against the very machines it now carries. “Two years ago, a lot of companies were trying to get into the scrap business when scrap was seeing record highs,” Ferwerda says. “We put a few machines out there but we didn’t have anything like a Sennebogen, a purpose-built machine.”
 
He adds, “We are committed to give Sennebogen customers the attention and time required to uphold the Sennebogen brand,” says Ferwerda.
           
More information is available at www.sennebogen-na.com or at http://gsequipment.net.
July 2010
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