Publisher's Focus

Welcome to the new Recycling Today magazine. On the surface, we’re still the same magazine that's been bringing you coverage of the secondary commodity processing market for more than 32 years and, in more recent years, reporting on the post-consumer and C & D recycling segments of the industry.

We'll continue to address your pressing business and marketing needs, but as you page through the premier issue of our redesign you’ll finda new look, added substance and our renewed goal to bring you the most in-depth coverage of your marketplace.

The new Recycling Today is a bolder, more colorful, more reader-friendly publication offering a distinct blend of editorial and graphics to enhance your understanding and appreciation for your market. From the table of contents to the heart of the feature well, you’ll see an increased commitment to visual coverage of this dynamic market along with insightful editorial packaged graphically to keep you abreast of industry events.

Recycling Today is the leader in market coverage and circulation to the scrap dealer, processor and post-consumer markets. It’s also the only publication in the recycling markets to experienc advertising growth in 1994. Recycling Today, like many of its readers, benefitted from the strong economy last year, reporting nearly a 12 percent gain in net ad pages.

Recycling Today is a pioneer in developing services which build a closer bond with our readers. We're listening and we hope you will continue to share your business views and successes with us.

The magazine enhancements are a direct reflection of changes taking place in the industry. You expressed a strong interest in regional market analysis and we’re going to give you that. You want to know more about safety/loss prevention and you’ll see that in this and upcoming issues. New technology is important to the success of your businesses and we’re going to bring you up-to-the-minute coverage of this critical area. We’ve even added a Business Watch section to keep you abreast of market indicators and economic turns.

Just recently we completed our annual audit to measure product effectiveness. We’re pleased to report that more than 80 percent of those receiving Recycling Today are regular readers reading at least three of the last four issues.

We’re proud to be the leader in the secondary commodity processing and marketing industry, and we’re committed to our readers and advertisers and those who serve the industry in consulting, brokerage and related roles.

After you’ve had a chance to review the new editorial and graphics package, drop us a line at 4012 Bridge Ave., Cleveland, OH 44113, or fax your questions or comments to 216-961-0364.