OMAHA JOINS CURBSIDE VALUE PARTNERSHIP
Omaha, Neb., has joined the Aluminum Can Council’s (ACC) Curbside Value Partnership (CVP). Beginning this summer, the city’s public works staff and the ACC will begin a citywide campaign to educate residents about the benefits of curbside recycling.
"We have three central goals for this partnership," Steve Thompson, director of recycling initiatives for the ACC, says. "We want to increase participation in curbside recycling throughout the city, we want to see more bins on the street and we want to see residents more diligently recycling the valuable portion of what goes in that bin, including aluminum cans and newspaper. We know the residents of Omaha will respond."
Omaha is the 19th city to join the CVP, an invitation-only program where the aluminum industry and its funding members, including Alcoa, Anheuser-Busch Metal Container, ARCO, Ball, Novelis and REXAM, work with individual municipalities to help increase their recycling rates through education and detailed evaluations.
Omaha was selected for the partnership because of its strong environmental track record and its recent switch to single-stream recycling, according to a press release from the CVP.
The partnership will involve a citywide communications campaign to residents with an added focus on a few target communities who have been identified as receptive to recycling but slower to take part. Additionally, the ACC will provide public relations support and marketing and logistics resources to the city to help disseminate messages and measure their effectiveness.
The national CVP program was developed two years ago by the Aluminum Can Council, a joint effort of the Aluminum Association and the Can Manufacturers Institute, to help reverse declining recycling rates. CVP partner communities include Kansas City, Mo.; Brevard County, Fla.; Indian River, Fla.; Denver; Orlando, Fla.; and Dallas.
More information on the Curbside Value Partnership is at www.RecycleCurbside.org.
WISCONSIN CITY EXPANDS CURBSIDE PROGRAM
Madison, Wisc., has announced plans to expand its curbside recycling program by adding milk and juice cartons, aseptic packaging and aluminum foil pans and trays.
Waste Management Recycle America’s efforts to find markets for these materials have helped to make the expansion possible, Madison Mayor Dave Cieslewicz says. The company processes the material collected through Madison’s recycling program.
Cieslewicz says he believes the city will be able to recycle about 300 additional tons of material annually by expanding the curbside program to include these materials, resulting in more than $8,000 in landfill fee savings and generating $3,000 in new revenue.
NORCAL ACQUIRES CALIFORNIA RECYCLING PLANT
San Francisco-based Norcal Waste Systems Inc. has agreed to purchase a recycling plant and associated facilities in San Jose, Calif., from Waste Management of San Jose.
Norcal currently provides solid waste and recycling services to 155,000 residential addresses in San Jose, transferring the recyclables to a subcontractor for sorting. By purchasing the recycling plant in San Jose, Norcal will directly manage the sorting of recyclables it collects locally.
The purchase includes a recycling plant, a maintenance facility, office space and 3.85 acres of property. Norcal plans to upgrade the plant’s conveying and sorting equipment.
"This purchase and the planned improvements will play a significant role in advancing San Jose’s recycling infrastructure," Mark Arsenault, general manager of Norcal Waste Systems of San Jose, says.
Additionally, Norcal has submitted proposals to San Jose to remain a primary service provider under the city’s Recycle Plus Program.
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