Lamar Advertising and Rareform partner to repurpose billboards

Lamar Advertising Co., Baton Rouge, Louisiana, has announced its partnership with Rareform, Santa Monica, California, a recycling-based lifestyle brand specializing in converting billboard materials into products. This partnership will result in a dramatic increase in the recycling of used billboards from Lamar’s outdoor advertising campaigns, the companies say.

Rareform will collect Lamar’s used polyvinyl chloride (PVC) and polyethylene (PE) billboard materials and repurpose them into a number of consumer and industrial products, from PVC tote bags, backpacks and duffel bags to shipping pallets made from reprocessed PE. Through this partnership with Rareform, Lamar says it expects to repurpose as much as 2 million pounds of PVC and 3 million pounds of PE materials annually.

“We have always been committed to sustainable business practices at Lamar and have incorporated eco-friendly practices into our day-to-day business,” says Sean Reilly, CEO of Lamar. “In linking up with Rareform, we are deepening that commitment by giving billboards a second life and ensuring that no billboard winds up in a landfill.”

“We are thrilled to have entered into a partnership with a company as committed to sustainable business practices as Lamar,” says Alec Avedissian, CEO of Rareform. “With each billboard collected at our Los Angeles manufacturing facility, we will together reduce environmental impact while at the same time creating handcrafted, beautifully designed unique products for both consumers and businesses to enjoy and utilize.”