Georgia-Pacific breaks ground on $500M expansion in Wisconsin

The investments to GP's Broadway mill in Green Bay, Wisconsin, include building a new paper machine and adding converting equipment and infrastructure.

GP Green Bay mill
A rendering of Georgia-Pacific's $500 million expansion at the Broadway mill in Green Bay, Wisconsin.
Photo courtesy of Georgia-Pacific

Georgia-Pacific, a packaging producer headquartered in Atlanta, has announced a $500 million expansion to its Broadway mill in Green Bay, Wisconsin, and officially broke ground on the project July 20.

The company says the investments will significantly enhance the company's retail consumer tissue and towel business, and include building a new paper machine using through-air-dried (TAD) technology and adding associated converting equipment and infrastructure.

The project first was announced in December 2021 and is expected to be complete in 2024.

Georgia-Pacific says its Broadway mill is “one of the largest wastepaper recycling operations in the world," using more than 430,000 tons of recovered paper each year to produce paper products found in airports, hotels, restaurants, hospitals and schools.

“This truly is an investment in our customers and consumers who value the quality of our products,” Georgia-Pacific President and CEO Christian Fischer says. “We appreciate the local community, Brown County, state officials and all of our employees' hard work and efforts to continue making our Green Bay Broadway mill more competitive for the long-term.”

Currently, the Broadway mill operates seven paper machines and several converting operations to make bath tissue, paper towels, napkins and facial tissue for retail and away-from-home use. The facility consumes more than 430,000 tons of recovered paper each year.

Georgia-Pacific says the capital investment at its Green Bay facilities has totaled more than $700 million since 2006. The Broadway mill marked its 100th anniversary in 2019.