Committing to Service |
Colmar CEO Julian Marceglia recognizes that Colmar’s growth may have lead to some inconveniences for the company’s customers. "We want to thank all the people that have given us the opportunity to grow," he says. "We’d like our customers to know that we will continue to be there for them like we have been and that we will do our best to support their growth. "I would like to apologize if our growth has caused problems for our customers," he continues, assuring customers that Colmar USA is still as dedicated as ever to providing quality service to its many customers throughout the United States. "We’re not sitting on our laurels. We’re increasing our capabilities and adding service managers. Just because we are growing, that is not going to affect the level of service that we provide." Marceglia says that Colmar USA intends on being a permanent force in the U.S. market. "We are here to stay. We want to be here for a long time and we want to serve this market to the best of our abilities." |
Manufacturing Value for the U.S. Market
Colmar USA CEO Julian G. Marceglia understands the needs of scrap metal processors in the United States. And his company knows how to meet those needs.
"People want value," he says. "They want to know that they have the best unit for the money."
With that basic principle in mind, Colmar USA, the fully owned subsidiary of the Italian company Colmar S.p.A., set out to redesign its equipment offering for the U.S. market, adjusting its equipment to match the needs and expectations of its customers in the United States.
"We started making improvements here and there," Marceglia says. "The process never ends."
Making Adjustments
While Colmar’s machines have the functionally and reliability scrap processors require, the company has made a few adjustments to accommodate the unique needs and requests of the U.S. market, such as larger charge boxes on its logger/balers to correspond with the larger vehicles Americans drive. Colmar’s B 5000 baler, for instance, offers an 18-foot charge box, though the company’s B 5000 baler, with its 16.5-foot charge box is a popular seller in other parts of the world.
Colmar USA also honed in on other details, such as standardizing the length of its cables to correspond the expectations of U.S. buyers, who want a manufacturer to pay attention to the machine’s physical appearance. Marceglia says, "We redesigned the units for the market, taking into consideration the requests of our U.S. customers who own units."
Colmar started out as a small company after WWII and it has never forgotten its roots. While Colmar has grown worldwide, its approach to customers and to prospective customers remains genteel.
"We work with every customer to get them the best financing option available," says Vice President Lisa Bresolin. "If a customer has difficulty being traditionally financed, we do not let him down; we pursue every possibility to make the sale work."
Today, Colmar USA manufactures a complete line of equipment specifically for the U.S. market that features American components. "Pumps and filters are easily available in the United States either through us or through other suppliers," Marceglia says. He adds that Colmar’s spare parts inventory has been expanded to include $2 million in inventory housed in the company’s main New York and New Jersey warehouses.
Colmar’s equipment adaptations for the U.S. market appear to have been beneficial for the company as well as for its customers. "The capabilities of the factory in Italy have grown again," he says, adding that 30 percent more machines were produced in 2004 than in 2003.
LOGGER/BALERS
Colmar had to make a few changes to its established designs to accommodate the needs of the American market. For instance, Colmar’s B 5000 baler is a best seller worldwide, but its 16.5-foot charge box is not large enough to accommodate the larger vehicles preferred by U.S. drivers. Therefore, Colmar created the B 5500 baler, which features an 18.5-foot charge box. Colmar’s balers also offer automatic cycling and remote-control operation.
SHEAR/BALER/LOGGERS
Colmar’s SB 6200-800 baler includes an 800-tph-capacity shear. "It’s the best you can buy for your money all over the world," Marceglia says. The unit includes a 20-foot charge box on the baler side. The shear can cut through steel up to 3.5 inches thick, including structural steel from construction or demolition jobs.
CRANES
In 2004, Colmar embarked on a redesign of its line of cranes. In the middle of the 2005, the company will introduce the C 650 model crane, which features a larger and wider body and better performance than its predecessor, the C 605, particularly when used in conjunction with the magnet.
"Eighty to 90 percent of scrap processors in the United States use a magnet, while in Europe, most people use grapples," Marceglia says. "This impacts the basic design of the unit."
Colmar will introduce additional models throughout the course of the year.
HORIZONTAL SHEAR
Colmar introduces the Cayman model horizontal shear in 2005. "This unit can be placed in a truck and moved to different sites for processing," Marceglia says. "We will make it with a lifting cylinder or with wheels for easy transportation." He adds that Colmar has had many requests for such a machine and that he expects the unit to be well accepted by the U.S. market.
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