Ball Corp. sees tailgate possibilities for its aluminum cups

Westminster, Colorado-based Ball Corp. is rolling out its aluminum beverage cups to the Southern California market with timing that coincided with the mid-February National Football League (NFL) Super Bowl contest.  

Ball says it held a series of events and “activations” the second weekend in February “to help fans celebrate sustainably, including the Rams Tailgate Tour and the Chargers Bolts Experience at the 3rd Street Promenade in Santa Monica, California.”

Referring to itself as the “official Infinitely Recyclable Aluminum Packaging Partner of the Los Angeles Rams and a Proud Sustainability Partner of the Los Angeles Chargers,” Ball says it supplied the cups on-site and deployed “Team Aluminum” on-site ambassadors who helped collect the cups for recycling.

 “In downtown Los Angeles, Ball is mixing up a signature cocktail with the Los Angeles Rams and serving them to guests in the aluminum cups at Penthouse56, the Rams Hospitality House,” said the company of another weekend activity.

The cups also were onsite to help serve Bud Light beer at SoFi Stadium, which hosted the Super Bowl on Sunday. Comments Dan Fisher, president and CEO-elect of Ball Corp., “Ball is committed to helping venues, teams and fans minimize the significant environmental impact of sports and entertainment by strengthening in-venue recycling and providing innovative and infinitely recyclable aluminum cans, cups and bottles – a sustainable alternative to the millions of plastic cups that are disposed of every year.”

Ball says the cups were on hand at the two prior Super Bowls, one in Tampa, Florida, and the other in Miami.