Super Bowl to feature recyclable aluminum cups

Ball Corp., a sustainable beverage packaging firm based in Westminster, Colorado, and Bud Light have formed a partnership to bring recyclable Ball Aluminum Cups to guests at Raymond James Stadium in Tampa, Florida, for the Super Bowl. The aluminum cups are also available to fans at major events and venues across the U.S. and for purchase online.

According to a news release from Ball, the company designed these lightweight aluminum cups in response to growing customer preference for sustainable products.

“After sharing the Ball Aluminum Cup with guests at last year’s [Super Bowl], we’re excited to build on that success by bringing fans at Raymond James Stadium and at home a more sustainable way to enjoy their favorite beverage this year," says Sebastian Siethoff, general manager of Aluminum Cups at Ball. “Events like the [Super Bowl] have the global influence and reach to drive real change, and we’re proud to be partnering with Bud Light to raise awareness of aluminum’s recycling and sustainability credentials and help fans do better for the environment.”

Bud Light adds that it has partnered with Ball to provide these cups at the 2021 Super Bowl in line with its 2025 sustainability goals. 

“At Anheuser-Busch, we recognize that no one organization can solve today’s sustainability challenges alone, so we’re excited to once again be working with innovative partners to put sustainable solutions in the hands of football fans, even in these unprecedented times,” says Angie Slaughter, vice president of sustainability at Anheuser-Busch. “This Super Bowl is different for a number of reasons, but we’re glad to keep the consistency of Bud Light celebrating NFL moments and upholding our company’s commitment to setting a new standard in sustainability and creating a circular green economy in every aspect of our business.”

Both companies had also provided the recyclable cups for the 2020 Super Bowl at the Hard Rock Stadium in Miami Gardens, Florida.

During the Super Bowl, 21,000 of the 16- and 20-ounce aluminum cups will be available in clubs, suites and general concourse areas of the stadium. Ball and Bud Light report that they will send 5,400 aluminum cups to the U.S. military.