Avery Dennison introduces recycled-content MDO films

Avery Dennison Labels and Packaging Materials, Mentor, Ohio, has introduced two machine-direction orientation, or MDO, film products with postconsumer recycled, or PCR, content. The new rMDO white and rMDO clear filmic facestocks enable brands to improve packaging sustainability and stay ahead of changing regulations for a broad range of household, personal care, cosmetic and food products, the company says.

RMDO facestocks contain 30 percent postconsumer recycled content, creating “a slightly less uniform appearance that consumers identify with eco-friendly packaging,” Avery Dennison says.

The white and clear rMDO facestocks feature good print quality with digital and conventional inks; perform like other film facestocks during printing, dispatching and application; and are suitable for curved, contoured, conformable and squeezable packaging, according to the company. Plus, they are paired with AD CleanFlake technology to enable recycling of rigid plastic packaging. 

“These new products are ideal for brands seeking to increase the recycled content in their packaging and connect with consumers looking for more eco-friendly products,” says Anh Marella, marketing director – Films at Avery Dennison Labels and Packaging Materials. “They also meet the needs of converters by integrating recycled content into the label without compromising print and application performance.”

Avery Dennison Corp., headquartered in Glendale, California, is a global materials science and manufacturing company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical and retail applications; tags, labels and embellishments for apparel; and radio-frequency identification (RFID) solutions serving retail apparel and other markets.