Association News

RECYCLED PAPERBOARD ALLIANCE HAS NEW LOGO

The 100% Recycled Paperboard Alliance, New York, whose members represent more than two-thirds of the U.S. recycled paperboard industry, recently unveiled a new, trademarked symbol exclusively for products and packaging made from 100 percent recycled paperboard. 

“Our new 100 percent recycled paperboard symbol clearly communicates this distinctive ‘100 percent recycled’ attribute and environmental advantage,” says Fred von Zuben, president of The Newark Group Inc. and chairman of RPA-100%. “This trademark will establish a branded identity for 100 percent recycled paperboard, associating our products – and those of our customers – with maximizing the recycling activities of millions of American consumers.”

Companies adopting the new trademark on products and packaging made with 100 percent paperboard will benefit from the RPA-100% branded marketing campaign, which is designed to enhance their product sales and corporate reputations, say association officials.

RAC PROMOTES RECYCLING INVESTMENTS

The National Recycling Coalition’s Recycling Advisory Council, Alexandria, Va., reports it is working to build sustainable markets and supplies of recyclable materials through three pivotal projects. Those projects include developing a national framework of market-based incentives to improve the long-term economics of recycling; promoting the Chicago Board of Trade Recyclables Exchange; and identifying issues related to capital formation for recycling businesses.

As part of its ongoing efforts to build a consensus for a national market development framework, the council is considering a proposal to create a privately administered trust to provide a framework of market-based financial incentives to help ensure reliable markets and recyclable materials supply.

“The Stewardship Trust would enable the country’s consumer product manufacturers and importers to share responsibility for recycling by investing in the expansion of domestic collection, processing and manufacturing capacity necessary to create sustainable domestic secondary material markets,” says David Muchnick, president and CEO of Bronx 2000, Bronx, N.Y.

In addition, the trust would create commodity-specific Material Advisory Boards, designed to determine the utilization rate for each material and review the ability of current supply to meet this demand. The Boards, composed of consumer product manufacturers, packagers, collectors, processors, government officials and public interest organizations, would administer the details of the trust.