More Recycling rebrands as Stina Inc.

More Recycling, a research and technology firm headquartered in Sonoma, California, has rebranded as Stina Inc., its legal entity name, in a move that expands its mission to help organizations and individuals prioritize the sustainable use of resources, according to a news release from the company.

The new company name originated from a combination of the founders’ first names: Nina Bellucci Butler and Stacey Luddy.

“The Stina name quickly became a recognition of the essential need for differences honored through trust, respect and collaboration,” Butler says. “Those values are the essential ingredients which allow for true progress in the pursuit of a more balanced, harmonious world.”

The Stina logo showcases the North Star in its center and is inspired by the Seed of Life symbol. It is a visual representation of the company founders' vision to harmonize human behavior with the natural world, according to a news release about the rebranding.

With a thorough understanding of the plastic recycling landscape from production, collection, sortation and reclamation to end-use markets and alternative disposal options, Stina says it is positioned to help accelerate the transition to a society that uses the world’s finite resources sustainably. Butler and Luddy say they believe tomorrow’s solutions call for stronger collaboration and deriving inspiration from nature’s own circular systems.

“Now is the time to truly place value on our resources and innovate to optimize the entire recovery ecosystem,” says Luddy, a principal and the chief operations officer of Stina Inc. “As society moves further toward circularity, our services, decision support tool, and CORE (Creating an Optimized Recovery Ecosystem) projects will help clients navigate the trade-offs of plastics today, accelerating their own transition to the emerging circular economy.”