Musical instrument company achieves string-recycling milestone

Brooklyn, New York-based musical instrument company D’Addario has announced its string-recycling program, Playback, has achieved its latest milestone of 2 million strings recycled.

D’Addario says it has a strong focus in sustainability. The company uses 100 percent eco-friendly packaging and plants trees in family-owned forests as part of its effort to help the environment. In 2016, the company says it took this commitment to another level with Playback, a string-recycling program, powered by Trenton, New Jersey-based TerraCycle, that rewards players for recycling any brand of strings. This month, it’s celebrating 2 million strings recycled. This milestone comes just seven months after reaching its goal of 1 million strings recycled in 2017, when the Playback program doubled in size, the company says.

Playback is also part of D’Addario’s Players Circle loyalty program. Once registered, members who recycle strings are rewarded with points that can be redeemed for new sets of strings, picks, gear and other accessories. The points can also be used to Play It Forward: Members can donate their points to D’Addario’s nonprofit organization, the D’Addario Foundation, to help fund music programs in underserved communities.

D’Addario says it is the world's largest manufacturer of musical instrument accessories marketed under several product brands. A family-owned and operated business with roots dating back to the 17th century, D’Addario now has more than 1,100 employees worldwide and manufactures 95 percent of its products in the U.S.

TerraCycle is a waste management company with a mission to eliminate the idea of waste. Operating nationally across 21 countries, TerraCycle partners with consumer product companies, retailers, cities and facilities to recycle products and packages—from dirty diapers to cigarette butts—that would otherwise end up being landfilled or incinerated

For more information on recycling strings, visit  www.ddar.io/playback